Si2 - Executive Team
John Ellis - President and
John Ellis was named President and CEO of Si2 in
February 2015. John had served Si2 as Vice
President of Engineering . John has more than 25
years of experience leading diverse research and
development programs spanning multiple
industries. After graduating from the University
of Texas with a Master's in Mechanical
Engineering, John worked at Sandia National
Labs, where he focused on R&D projects for
the Department of Energy, Department of Defense,
National Institute of Standards and Technology,
and other federal agencies. His experience
includes nuclear weapons testing, missile
guidance, air-borne and space-borne imaging
systems, Internet and IC security, and
In 2000, John's career took him to SEMI, a
global trade association for the semiconductor
industry, where as VP of Technology was
responsible for global semiconductor
manufacturing standards as well as coordination
of industry initiatives such as e-Diagnostics
and 450mm wafer size economics analyses.
Jake Buurma - Si2 Fellow
Mr. Buurma has more than 33
years of industry experience equally split
between the design of integrated circuits at
major semiconductor companies such as National
Semiconductor and Toshiba Semiconductor and
developing EDA software at companies such as
Cadence Design Systems, Silicon Navigator and
Aprio. Jake has worked extensively with global
development teams in automated physical design,
EDA software development and improving Design
for Manufacturability (DFM) at sub-100nm process
Jake has participated on several industry
initiatives and has been an invited speaker at
several Gary Hamel seminars on the topic of
Innovation and Corporate Renewal. Mr. Buurma was
a founding board member of the Virtual Socket
Interface Alliance (VSIA) and he was the General
Chairman of the Custom Integrated Circuit
Conference (CICC). He has authored over 100
papers in technical conferences and engineering
journals, he was a contributing author in the
book Talking Chips, and the recipient of three
patents in Analog and Digital Circuit Design.
Mr. Buurma received his M.S.E.E. degree from
Santa Clara University and graduated cum laude
with a global MBA from Duke University.
Bill Bayer - Sr.
Director, Marketing Communications
Bill has been with Si2 since early 2003 and is
responsible for all external communications
including press releases, web site design and
content, conference agendas, marketing
materials, booth design and graphics. Develops
strategic marketing and business plans for new
coalitions formed by member semiconductor
companies. Responsible for all membership
activities. Works closely with industry editors
and analysts to develop positions and articles
on important semiconductor trends.
Bill has over 35 years of experience in senior
management roles in the semiconductor industry
(Cirrus Logic), computer hardware and software
companies (Honeywell), R&D and nuclear
engineering firms (Teledyne Engineering and
Ruben Engineering), aerospace, instrumentation
and control equipment manufacturing (Weed
Instrument), and consulting practices.
Bill has an MBA from Northeastern University and
a BA, Cum Laude, from Bowdoin College.
Marshall Tiner -
Director, Production Standards
Over thirty years in the semiconductor industry fifteen years in design at both Motorola andIBM in areas ranging from layout to logic. Multiple patents granted and more in process.
Eight years of management experience. Member of the Motorola BAT1 Leadership team for PowerPC manufacturing.
Three years of IBM system test and verification experience.
Fundamental product development experience including the MC68HC11 microcontroller.