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Dec. 5, 2014


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Si2 - Executive Team

Executive Team Bios

  Steven Schulz – President and CEO Since 2002, Steve has served as President and CEO of Si2, the leading worldwide consortium of semiconductor and software companies developing EDA standards and supporting technology. Under Steve's leadership, membership has increased 400%, and output of collaborative technology has expanded in both frequency and scope to better serve a rapidly changing industry.

Steve was previously VP, Corporate Marketing for BOPS Inc. and a veteran of Texas Instruments. At TI, he was Senior Member,Technical Staff and manager of EDA strategy and reliability strategy.
Steve was chair of the Design Sciences Technical Advisory Board at Semiconductor Research Corporation, co-chair of Accellera, President of VHDL International, and chair of VITAL and Rosetta standards. He has authored over 200 articles on EDA and design methodology, was a founding editor of ASIC & EDA and Integrated System Design magazines, and currently authors a weekly blog for Chip Design magazine. Steve also serves on the Boards of emerging technology startups.

Steve received his BSEE from U. Maryland, and an MBA from U. Texas. He is an active jazz trombone musician in the Austin area.
 
  John Ellis – Vice President of Engineering
John Ellis serves Si2 as Vice President of Engineering and is responsible for Si2 engineering and service projects. John has more than 25 years of experience leading diverse research and development programs spanning multiple industries. After graduating from the University of Texas with a Master's in Mechanical Engineering, John worked at Sandia National Labs, where he focused on R&D projects for the Department of Energy, Department of Defense, National Institute of Standards and Technology, and other federal agencies. His experience includes nuclear weapons testing, missile guidance, air-borne and space-borne imaging systems, Internet and IC security, and semiconductor manufacturing.


In 2000, John's career took him to SEMI, a global trade association for the semiconductor industry, where as VP of Technology was responsible for global semiconductor manufacturing standards as well as coordination of industry initiatives such as e-Diagnostics and 450mm wafer size economics analyses.
 
  Jake Buurma – VP, West Coast Operations
Jake Buurma, 57, currently serves as VP of West Coast Operations for the Silicon Integration Initiative (Si2). Mr. Buurma has more than 33 years of industry experience equally split between the design of integrated circuits at major semiconductor companies such as National Semiconductor and Toshiba Semiconductor and developing EDA software at companies such as Cadence Design Systems, Silicon Navigator and Aprio. Jake has worked extensively with global development teams in automated physical design, EDA software development and improving Design for Manufacturability (DFM) at sub-100nm process nodes.


Jake has participated on several industry initiatives and has been an invited speaker at several Gary Hamel seminars on the topic of Innovation and Corporate Renewal. Mr. Buurma was a founding board member of the Virtual Socket Interface Alliance (VSIA) and he was the General Chairman of the Custom Integrated Circuit Conference (CICC). He has authored over 100 papers in technical conferences and engineering journals, he was a contributing author in the book Talking Chips, and the recipient of three patents in Analog and Digital Circuit Design.

Mr. Buurma received his M.S.E.E. degree from Santa Clara University and graduated cum laude with a global MBA from Duke University.
 
 
  Bill Bayer Sr. Director, Marketing Communications
Bill has been with Si2 since early 2003 and is responsible for all external communications including press releases, web site design and content, conference agendas, marketing materials, booth design and graphics. Develops strategic marketing and business plans for new coalitions formed by member semiconductor companies. Responsible for all membership activities. Works closely with industry editors and analysts to develop positions and articles on important semiconductor trends.



  Bill has over 35 years of experience in senior management roles in the semiconductor industry (Cirrus Logic), computer hardware and software companies (Honeywell), R&D and nuclear engineering firms (Teledyne Engineering and Ruben Engineering), aerospace, instrumentation and control equipment manufacturing (Weed Instrument), and consulting practices.

Bill has an MBA from Northeastern University and a BA, Cum Laude, from Bowdoin College.
 
 
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